APRIL77 has been making punk-inspired clothes since 2002, but now the French label has gone a step further - their punky clothes now play punky music! When you buy their skinny Joey jean or Manchester collared shirt with guitar-pick pocket, each has a little tag with a scratch off that reveals a code that gets you a free MP3 single from the latest band on their new label: APRIL77RECORDS. “The inspiration comes from our love of music,” explains head of worldwide press Laura Camille Saglio. ”Brice Partouche, founder of APRIL77, has been a musician – drummer and guitarist – since his teens, and the creation of his fashion label was motivated by that in the first place - just to find the clothes he and his friends were looking for. And to look like their idols!” Click READ MORE to find out more about the label’s new label. Click SEE SLIDESHOW for their rebel clothes and snot-nosed bands! Click WATCH VIDEO for a video from their first band The Red Hearts.
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