APRIL77 has been making punk-inspired clothes since 2002, but now the French label has gone a step further - their punky clothes now play punky music! When you buy their skinny Joey jean or Manchester collared shirt with guitar-pick pocket, each has a little tag with a scratch off that reveals a code that gets you a free MP3 single from the latest band on their new label: APRIL77RECORDS. “The inspiration comes from our love of music,” explains head of worldwide press Laura Camille Saglio. ”Brice Partouche, founder of APRIL77, has been a musician – drummer and guitarist – since his teens, and the creation of his fashion label was motivated by that in the first place - just to find the clothes he and his friends were looking for. And to look like their idols!” Click READ MORE to find out more about the label’s new label. Click SEE SLIDESHOW for their rebel clothes and snot-nosed bands! Click WATCH VIDEO for a video from their first band The Red Hearts.
If you can’t imagine working out without your iPod, or feel the same way about forking over your soul and paycheck to a personal trainer, you’re going to LOVE iTrain™. It’s basically like having your very own Hollywood trainer wherever you and your mp3 player go! Grace Lazenby, the brains and bod behind iTrain™, developed the portable programs with entertainment exec Sebastien Reant after seeing their potential in the abundance of mp3 players being used at gyms. Says Reant, “It’s a concept that takes a tool everyone knows and loves-- the mp3 player-- and takes it to a new level of functionality and relevance by adding trainer-designed workouts to the music experience.” Whew, I need water already!
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